Make Money While You Sleep! Fact: Web-to-print automation can boost a printers’ profits. Period!

In 2022, Significans Automation partnered with Infigo, a UK-based global leader in providing web-to-print software solutions. This ongoing partnership continues today, and demonstrates our commitment to helping printers, packaging printers, and label manufacturers drastically reduce costs and waste, while boosting their bottom line to never-before-realized levels.

Imagine arriving one morning on your shop floor, only to discover that you’ve successfully processed $10,000 worth of orders overnight – without any staff intervention whatsoever! Not only that, but every single order has been pre-flighted and proofed and is ready to print as soon as you turn your presses on!

Plus, you know you’re not going to be interrupted by customers chasing those orders because they’ve already received automated emails updating them at each stage of production. And because customers finalized the design themselves with the online editor, you won’t get any last-minute calls asking you to, for example, “move the logo slightly to the left.” Sound familiar?

Right now, across North America and beyond, thousands of successful printers of all types and their customers, are reaping the proven benefits of web-to-print automation. These include:

• Increased demand for personalized, customized and branded print products.
• The convenience and ability to create and order print materials from the comfort of their own computers 24/7, catering to a global audience across different time zones.
• Web-to-print solutions that eliminate the need for large-scale production, enabling cost-effective printing of small quantities.
• A streamlined printing process that drastically reduces turnaround times.

By 2025, research firm Gartner predicts that a huge 80% of B2B sales interactions between suppliers and buyers will occur on digital channels. B2B buying behaviours are now shifting toward a buyer-centric digital model, a change that has accelerated rapidly over the past couple of years, Gartner revealed. And the web-to-print software market is responding. According to Verified Market Research, the web-to-print software market size was valued at $1.19 billion (USD) in 2024 and is projected to reach $2.17 billion by 2031, growing at a CAGR of 7.8% from 2024 to 2031.

Let’s say one of your clients is an accounting firm. Every time one of the accountants needs new business cards, they email their office manager, who then emails you with the request. After exchanging several emails over the course of a couple of days, you finally receive the file with the proper resolution that has the client’s most recent branding. A few days later, you receive an email asking when the cards are going to be shipped out.

After spending 20 minutes or so looking through several different systems, you email the office manager to give them the shipping tracking number. Two days later you get an email from the office manager telling you that the accountant has been promoted. However, the business cards have the accountant’s old job title on them. In short, the client’s wasted money, you’ve wasted precious time, and you must go through the entire process all over again, leaving the door open to human error.

Alternatively, you create an online portal using an easy-to-use drag-and-drop CMS (Content Management System) that perfectly matches the client’s branding. That portal contains a range of products and templates, personalized to different job roles. So, the newly promoted accountant logs on and sees the products that are relevant to him/her (rather than a confusing set of templates their marketing department uses). They select the business card template (where certain design aspects are locked in to maintain brand consistency), edit the fields which contain their job title, email address, and phone number, and click on the order button.

Next, they receive an automated email to confirm their order has been received. They then receive further updates, so they know exactly when the order was processed, and the exact date when it will be shipped.

So, what’s happening from the printer’s perspective? The order is received through the web-to-print platform. Because this platform is fully integrated with all the other systems that are part of the print shop’s seamless, end-to-end production workflow (from pre-flighting to shipping), human touchpoints are reduced. For example, because the client has updated his/her job title on the web-to-print storefront, that data is automatically updated on your CRM (Customer Relationship Management) software. Likewise, because you have an integration with a shipping partner, the delivery address is automatically synchronized.

But when you consider that the platform can also be integrated with your MIS (Management Information System), payment providers, and editing software (to name but a few), then you begin to realize how you can improve productivity on a massive scale throughout your entire shop. In short, you can grow your business without employing extra staff!

Because of the flexible nature of the best web-to-print platforms, they can be used by a variety of organizations – from printers to package printers, to label manufacturers and beyond. With a leading web-to-print platform, you can quickly create an e-commerce storefront (which is easy to learn, even if you have little web-design experience) and add products that can be easily edited by the client (using a powerful browser-based editor). Then, you start taking orders while enjoying something you’ve never experienced before – peace of mind!

While web-to-print can be used “out of the box,” users who get the best return on their investment are those that can customize and integrate. However, sometimes you need outside help to identify other key areas that you can integrate and automate, while providing the technical support to achieve this. If you think your operation could benefit from automated print workflows and maximize profits with web-to-print, then please contact us.

Our shared values are the foundation of this ongoing collaboration and can best be summed by our mission: Higher profits for our customers through full, end-to-end, print shop automation and integration.

Infigo customers can easily create 100% customized e-commerce storefronts in minutes, even if they have no web design experience. Operational costs are slashed, and sales will dramatically increase with Infigo’s highly sophisticated yet easy-to-use web-to-print software. Infigo provides innovative web-to-print e-commerce software solutions across a vast range of industries, including the graphic communications industry. Their goal is to strengthen clients’ businesses by improving workflow efficiency and enabling new revenue opportunities that deliver a competitive advantage. Through strategic partnerships with leading companies such as Significans Automation, Infigo has rapidly expanded to become one of the world’s leading web-to-print providers.

Significans Automation is a software integrator specializing in delivering next-generation automation to the printing and packaging print industries. We offer programming and expertise in custom workflow development, deployment of communication and project management systems, end-to-end business integration, and staff training. While upholding software neutrality, we advise and customize best-in-class software to optimally fit your unique application requirements, production environment, workplace culture, and above all, your budget.

The level of sophistication that is provided increases profitability, improves quality control, and enhances production efficiency, enabling modern technologies such as Artificial Intelligence (AI) and Robotics, while also facilitating new revenue opportunities in e-commerce. We are driven by the conviction that customized automation is the only path forward to ‘future-proof’ your business.

Infigo and Significans Automation will be exhibiting together, along with some of our other software partners, Enfocus and HP Inc – Industrial Print Software & Solutions, at Graphics Canada 2025, in booth 5012. Canada’s largest and longest-running tradeshow for the graphic communications and printing industries will take place April 9 – 11, 2025 at the Toronto International Centre, Hall 5, in Mississauga, Ontario. Free parking for 5,000 is available. We’re looking forward to your visit.

Significans Automation. For an assessment of your workflow software systems, please call Significans Automation at 1-877-463-4465. You’ll be directed not to a salesperson or a third party, but to one of our regional workflow automation and integration experts who has years of production-floor experience. Or visit www.significans.com.

Infigo. Learn how to easily create 100% customized e-commerce storefronts in minutes with Infigo’s highly sophisticated yet easy-to-use web-to-print software. Enable new revenue opportunities that deliver a huge competitive advantage. Please email sales@infigo.net, or visit  www.infigo.net.